The 'Consumer Choice' Paradigm in German Ordoliberalism and its Impact Upon EU Competition Law

This paper explores the origin and the development of the "consumer choice" paradigm as the core concept of German ordoliberal thought which has had a strong impact on EU competition policy and law. Even though it is actually under attack from the welfare economic approach that emphasizes "consumer welfare" instead of "consumer choice", the latter paradigm is still deeply rooted in the jurisprudence of the CJEU.
Reference :

http://ssrn.com/abstract=2568304